For any type of business, a good marketing strategy can ensure great and long-term success. While there are a variety of means out there to get you started, you can simply go the tried and tested route by creating visually appealing flyers to promote your small business.
To help you get started, I’ve compiled a list of some of the best ways you can design your own small business flyer that can ensure both quality and effectiveness. Keep reading to find out more!
1. Think of a Catchy Title
Ideally, the first thing your target audience should see when they look at your poster is its title. This could be anything from a catchy phrase to a play on words involving your business name.
Regardless, it’s best to think of a catchy title that can immediately spark an interest in your potential customers. If you’re looking for some inspiration on how to think of an effective text to include, try playing around with the following words:
- New
- Instant
- Free
- You
2. Create Different Versions of Your Design
Nowadays, you don’t need to create a design from scratch using a pen and paper if you want to have multiple versions of it. When creating small business flyers, you can simply use free design websites that can help you envision different versions for your flyers before selecting the perfect one.
Alternatively, you can also take advantage of these free design websites to customize your flyers depending on the platform where you want to post them. For instance, you can automatically adjust your design if you want to create a flyer that’s intended for platforms like Instagram or Facebook.
3. Highlight Your Contact Information
While flyers are intended to help your target audience gain some interest in your business or products, you also want that interest to translate into actual purchases.
To achieve this, you need to ensure that you are including the correct contact information of your business so as to allow potential customers to easily inquire about your products or services.
All you need to do is find a suitable place in your poster where you can attach your business’ phone number, email address, and even official social media pages. Additionally, you can also include the exact location of your small business if you have a physical store.
4. Follow a Seasonal Theme
One of the most effective ways you can maximize your flyers is to incorporate a seasonal theme that can entice your target audience to purchase the season’s most in-demand products or services.
For instance, did you know that 80% of consumers say that they discovered a new product or service during the holidays? This is because customers are more likely to entertain relatively unknown businesses if they are associated with a product that’s currently in demand.
So whether your small business is selling clothes or cookies, try incorporating the current season into the flyers and promotions you are creating!
5. Use Relevant Graphics
When creating your small business flyers, adding graphics is a great way to fill up space while also making your design more visually appealing. In some free design websites, you can even directly load up some built-in graphics which you can easily incorporate into your design.
This can include elements such as shapes, logos, and even stickers!
6. Use a Free Design Template
Depending on your business, you’ll want a flyer that can best represent the products or services you are selling. In case you have no clue where to start, you don’t need to worry!
There are fortunately various templates for small business flyers that you can use either as reference or even a starting point for creating your final design. Simply choose a template that seems interesting to you, and get creative with customizing it to suit your fancy!
7. Stick to a Minimalist Design
According to studies, 63% of consumers nowadays prefer more minimalist designs as opposed to more complex ones. While you can certainly still design your flyer according to your preferred style, it might help to tailor your design based on market trends such as this.
As a bonus, this means that you don’t need to complicate your design any further. As long as you stick to a clear message and come up with a visually appealing style, you don’t need to spend your time crafting complex color combinations or integrating a variety of different font styles.
Create Your Own Small Business Flyer Today
The beauty of today’s marketing industry is that you no longer need to hire extra help when crafting your business flyers. Instead, all you need to do is load up a free design software or website of your choice and get started with creating the perfect design poster!
Not only will it save you some extra cash, but you can even customize your design depending on how you see fit! Good luck!
